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IDA developed a new prototype for Cherry On Top retail yogurt store. We created a new iconic brand identity and Kit-of-Parts for Cherry On Top that could be rolled out on a national level. IDA focused on creating an iconic store front element with a monumental identifying entry cube and recessed patio with recessed ceiling logo that focused on drawing the customer in. It was important to IDA to develop a clear customer journey leading off with a custom condiment station on the right and a defined curved path to the left that intentionally leads the customer into the space. IDA also highlighted COT’s self serve yogurt machines putting them on display in front of the customer in a concave configuration surrounded by COT’s hot pink brand color. Lastly, we also designed a kid’s play area that is attached to this location.