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Mission Statement

At INNOVATION & DESIGN in ARCHITECTURE, our name is our tagline. “Live INNOVATION Experience DESIGN.

INNOVATION is what ignites change in our organizations, companies, and brands. Furthermore; it is the catalyst for the advancement in our lives, culture, and society. This sole idea is the core belief in which INNOVATION & DESIGN in ARCHITECTURE was founded.

Through Iconic Design, Customized Service, Leading Technology and The IDA Experience, INNOVATION & DESIGN in ARCHITECTURE continually strives to better serve the needs of its clients and exceed their goals. INNOVATION & DESIGN in ARCHITECTURE is a full service Architectural Design Firm specializing in unique and iconic branding for top Retail and Restaurant clients. IDA is based in Long Beach California and licensed across the country. IDA combines knowledge from multiple disciplines and its diverse staff to provide comprehensive and cohesive brand experiences unique to our individual clients and their projects.

office culture

Culture: “The IDA Experience”

INNOVATION & DESIGN in ARCHITECTURE culture known as “The IDA Experience” is one of collaboration and diversity which encourages new ideas while challenging everyday norms to create new practice paradigms that change the way we and our clients work. IDA’s people work across all of our practice groups to foster innovation and bring new ideas to our clients and their projects. The IDA Experience is our culture and is what drives us to continually learn, adapt and solve problems that change the way our clients do business.



Dallas Barker


Dallas has wide variety of experience which consists of work across several industries including fashion retail, hospitality design, restaurant design, government projects and the entertainment industry. He also has 12 years of experience as a Mechanical Engineer working with clients such as; International Harvester, Raytheon, Ford and General Motors. In 2010 Dallas co-founded Innovation & Design in Architecture Inc. where he focuses on conceptual design, BIM documentation, and project management within restaurant and retail design.

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Geoffrey Lim


Geoff co-founded IDA Inc. in 2010 and is a registered Architect in more than 30 states. He is a LEED Accredited Professional who possesses a great wealth of experience and knowledge in Award-winning Mixed use, Educational, Religious, Civic, Retail, and Financial Institution projects. He has over 14 years of experience in architecture with a focus on design and studio management. Geoff has leveraged BIM technology to manage both small and complex projects in IPD (Integrated Project Delivery), whereby he can lead a team of professional design consultants and builders to seamlessly deliver projects from design through completion.


Matthew Walsh


Matthew co-founded Innovation & Design in Architecture. Inc with the mission to utilize technology & design to develop interesting and creative retail and restaurant environments that reflect the qualities and culture that make each brand special. As an expert with Building Information Modeling (BIM); he has been able to implement the use of the technology into the design process, construction documentation, and construction of retail projects reshaping the way we look at a retail store design program. He has over 10 years of professional experience in architecture, with focus on retail store design and retail roll-out programs.