Veggie Grill is a vegan fast casual restaurant concept. IDA was hired to clarify their current store brand identity for an upcoming national expansion program. We streamlined and refined the existing Veggie Grill Restaurants into a new identifiable iconic brand that would be easily identifiable with Veggie Grills core customer and also their new target customer base. Our goal was to warm up the space and create a more intimate dining experience with an intuitive customer journey. We defined the Red Tectum Focal Wall and infused the space with rich bamboos and key accent lighting. We also identified the Vegan Style Cuisine with an exposed expo kitchen cut through with eye moving horizontal lines and a white surround. We have finished projects for Veggie Grill in these locations: Hollywood CA, Sunset Ave, Westwood CA, Long Beach CA, San Jose CA, Laguna Niguel CA, Hillsboro OR, Portland OR, Beaverton OR and Seattle WA (2 locations)