The team at Innovation & Design in Architecture was chosen to design their premier store located at the world famous Universal CityWalk in Hollywood, CA. The high profile design includes an extensive signage package. True to the Universal CityWalk theme of larger-than-life grandeur; the Lids façade and signage was designed to amplify the Lids brand. The Lids project at Universal CityWalk was a testament to the variety of talents and capabilities of the team at IDA. In additional to Architectural and Interior design services, IDA also provided graphic design and assisted with the design and implementation of an innovative LED lighting system.