Innovation & Design In Architecture | About Us
page,page-id-13396,page-child,parent-pageid-14378,page-template,page-template-full_width,page-template-full_width-php,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-6.6,wpb-js-composer js-comp-ver-4.4.3,vc_responsive

Our Culture

Innovation & Design In Architecture is a nationally recognized, award winning full service architectural design firm. We specialize in branding, concept development, BIM documentation, and program management. IDA works with some of the country’s most recognizable brands including Benihana, Lemonade, Marriott, yoobi, Ra Sushi, Urban Plates, Sam Edelman, The Counter, and Din Tai Fung. IDA is comprised of award winning architects and designers with over 50 years of combined professional experience. Collectively; the IDA team’s experience includes design and management of projects across North America, South America and overseas. IDA has both an East and West coast presence with its corporate office located in Long Beach, CA.



Dallas Barker


Dallas has wide variety of experience which consists of work across several industries including fashion retail, hospitality design, restaurant design, government projects and the entertainment industry. He also has 12 years of experience as a Mechanical Engineer working with clients such as; International Harvester, Raytheon, Ford and General Motors. In 2010 Dallas co-founded Innovation & Design in Architecture Inc. where he focuses on conceptual design, BIM documentation, and project management within restaurant and retail design.

Geoffrey Lim


Geoff co-founded IDA Inc. in 2010 and is a registered Architect in more than 30 states. He is a LEED Accredited Professional who possesses a great wealth of experience and knowledge in Award-winning Mixed use, Educational, Religious, Civic, Retail, and Financial Institution projects. He has over 14 years of experience in architecture with a focus on design and studio management. Geoff has leveraged BIM technology to manage both small and complex projects in IPD (Integrated Project Delivery), whereby he can lead a team of professional design consultants and builders to seamlessly deliver projects from design through completion.

Joshua Cool


In 2010 Josh brought his retail and restaurant branding, design, and studio management expertise to IDA as a Co-Founder. With extensive experience in restaurant and fashion retail, Joshua Cool has become a nationally recognized industry leader in those areas. He focuses on branding, conceptual design, BIM documentation and studio management. His passion for Integrated Project Delivery and retail/restaurant design have created many successful relationships and award winning projects

Matthew Walsh


Matthew co-founded Innovation & Design in Architecture. Inc with the mission to utilize technology & design to develop interesting and creative retail and restaurant environments that reflect the qualities and culture that make each brand special. As an expert with Building Information Modeling (BIM); he has been able to implement the use of the technology into the design process, construction documentation, and construction of retail projects reshaping the way we look at a retail store design program. He has over 10 years of professional experience in architecture, with focus on retail store design and retail roll-out programs.