Jason’s Deli is the country’s leading organic fast casual restaurant located in Beaumont TX. Jason’s Deli recently asked us to design a Ground Up Prototype to defined their brand into bricks and mortar. They also asked IDA to develop concurrently a new interior Kit-of-Parts identity that would eventually work into the new Ground Up Rollout Prototype. The Ground Up Prototype was based on the modern industrial warehouse and has an elevated dining space with inverted trussed to accentuate the dining space and natural wood ceiling. The surrounding structure is cladded in running bond metal defining Jason’s Deli To Go Area that makes up more than 30% of their business. IDA focused on giving Jason’s Deli Ground Up Prototype a distinct iconic look that would associate with their customer. IDA also purposely accentuated and streamlined the building lines to over define its profile to give it an overriding presence to make it stand out from the adjacent mall or strip mall presence.